It started with an idea. How to announce that affording your first home in North Carolina is easier than you think? The North Carolina Housing Finance Agency brings their campaign Full Circle with the help of Brasco. The idea was simple in nature, but complex in execution. Through collaboration and articulating objectives, the team at Brasco had a plan to move forward. Enter Full Circle Streaming & Digital.

Take a moment to think about what each party in the equation above specializes in. NC Housing Finance agency specializes in helping people to afford their first home. Brasco specializes in helping companies market themselves. Full Circle specializes in telling stories via video production and live streaming. In the series of videos that we produced for the North Carolina Housing Finance Agency, we helped to take the objectives and storyboard ideas set in place by Brasco to create the actual visual imagery depicted to help articulate the original concepts and aspirations of the North Carolina Housing Finance Agency. We help close the loop and bring the original concept full circle.

Lets dive deeper

Brasco was able to take the concept from NCHFA and give it a head and body. Full Circle then added arms, legs and the spirit. Through deliberate collaboration, Full Circle deep dives into aspects of visual storytelling like audience, message and tone to create in a mode that suits the client. There are critical decisions that are thoughtfully developed to align with campaign goals and brand guidelines. We pride ourselves in deeply researching and empathizing with each and every client knowing that visual storytelling is critical to brand image and integrity. We know this is your baby, so we treat it like our own.