We had the opportunity to collaborate with Fox and their Fox Academy educational program to help visualize the electronic preload rear shock technology specifically designed for Indian Pursuit & Challenger Motorcycles.

The Collaboration

Fox has a longstanding history of making incredible shock absorbers for a wide range of vehicles like bicycles, motorcycles, trucks, UTVs, snow mobiles, etc. To help consumers understand the technology behind the products, Fox created the Fox Academy. This video series helps to depict what is happening inside the shock during different applications. It’s truly incredible to understand what happens inside a shock thousands of times a second. Fox has collaborated with many brands over the years to provide these shocks to applications across several verticals to deliver enhanced performance. You can read more here.

Electronic Preload Rear Shock Technology

Many of Fox’s shocks are adjusted passively when the vehicles are not moving using tools and/or adjustment mechanisms. The Electronic Preload Rear Shock Technology takes a different approach. This new technology can be adjusted actively (during the ride / real time) and constantly analyzes the load to determine the perfect compression and rebound depending on the load / weight on the motorcycle. It takes visualizing this technology to really understand what’s going on.

Cutting the Edit

Full Circle had the opportunity to help produce this video in the Fox Academy series showing the new technology being implemented in some of the new Indian motorcycles rolling off the assembly line. Shocks can be inherently difficult to explain how they work technically with words. Sometimes things need to just be depicted so people can see how it works rather than being told. It is our expertise at Full Circle to visually depict what our clients are trying to explain or market. Take our collaboration with GoPro for example. We exceed at communicating topics with the most impact to the widest audience, as efficiently as possible. Hopefully after watching this new video, you will understand the FOX + Indian: Electronic Preload Rear Shock Technology better.