Full Circle recently partnered with space infrastructure business Loft Orbital to create a
company overview video to help rebrand with visual storytelling. After more than seven years in business, Loft has just launched a refreshed look and feel, and are coupling their rebrand with this new video to share who they are with the world.

Loft is Making Space Simple

Loft provides a simple, fast, and reliable way to deploy satellites to low Earth orbit. Using their
own hardware and software, Loft has developed a standardized satellite platform that can be
configured to fly any customer mission. They handle all elements of deploying and operating
space infrastructure on the customer’s behalf, so that customers can focus their time and
resources entirely on their mission. You can read more about Loft Orbital here.

Show, don’t tell

With the launch of their new look, Loft saw an opportunity to spread the message about
their brand identity. Rather than simply telling prospective customers what they do, Loft chose to
tell their story via video instead.
The company overview video that Full Circle produced enables viewers to better visualize Loft’s
high-tech product and puts context behind the new idea of turnkey space infrastructure. These
information-rich and complex topics are enhanced by visual storytelling, giving investors and
prospective clients a more in-depth look into who Loft is, what they do, and the company culture
in which they conduct their business.

After watching our Loft Orbital Company Overview video and understanding what Loft the company is all about, consider watching this video to help understand the the product stack that enables any developer to deploy software apps to Loft satellites, or what they call ‘virtual missions’.

Bring your story Full Circle

Full Circle’s mission is to amplify your message through visual storytelling. Our small but nimble
team provides full service from inception through planning, shooting, editing, and publishing. We
are a one-stop-shop for creating high-quality, captivating video content to share your business’s
message. Ready to tell your story? Check out our portfolio for inspiration and contact us today.